Grocery  firm Milkbasket  is planning to bring in private labels across categories such as dairy, bakery and fresh produce and expects about 40 per cent of its revenue to come from such products by the end of the year. 

Anant Goel, Co-Founder and CEO, Milkbasket, said, “We have been experimenting with private labels for a year across categories like eggs, pulses, whole spices and dry fruits. We are now looking at creating five separate brand lines for dairy, bakeries, food, non-food and fresh produce.”

"Private labels are already contributing 20-22 per cent of revenues and we expect to double this, get to about 40 per cent by the end of the year," he said.

Goel said the company has achieved an overall gross margin of 20 per cent for the business.

Milkbasket is operating in cities such as Gurugram, Ghaziabad, Noida, Delhi, Hyderabad and Bengaluru.