• Bacardi has redesigned its premium gift packs to cut packaging by 25%
• Online spirits sales in the UK have sky-rocketed as a result of lockdown – up 140% in the last six months(i) – and two thirds are expected to purchase their festive gifts online(ii)
• The lighter, reduced-waste GREY GOOSE® and MARTINI® gift packs are on sale now
• Bacardi has the vision to become the most environmentally responsible global spirits company
Bacardi, the world’s largest family-owned spirits company, is cutting cardboard waste this Christmas, by introducing a smart new design for its online gift packs which uses 25% less packaging. Available exclusively from Amazon, the new premium gifting from GREY GOOSE® vodka and MARTINI® Non-Alcoholic aperitivo, can be shipped to online shoppers without any need for additional packaging.
The packs, ideal for those looking for Christmas treats that are kinder to the planet, are made entirely from cardboard certified by the Forest Stewardship Council (FSC) and feature beautiful interior designs, adding to the thrill of opening these special gifts.
Part of an ongoing sustainability commitment to become the most environmentally responsible global spirits company, the move by Bacardi comes in a year when online spirits sales have sky-rocketed – growing +140% in the last six months in the UK(iii). As the first spirits company to introduce these lighter, reduced waste packs available on Amazon – which are rolling out across the UK, Germany, France and Italy - Bacardi is taking care to protect the environment at the same time as accelerating its e-commerce business.
Richard Cullen, Digital Transformation and Innovation Director for Bacardi, Western Europe, Australia and New Zealand, said: “After a challenging year, we’re predicting a big increase in people buying our premium drinks like GREY GOOSE vodka, BOMBAY SAPPHIRE gin, MARTINI non-alcoholic aperitivos and BACARDÍ aged rums, as a treat for others and themselves. Add the fact that online spirits sales and interest in at-home cocktail making have both soared in the last six months, and it’s clear that this will be a gifting season like no other for Bacardi.
“We’re primed and ready for the clicks, working hard with all our e-commerce partners to offer fantastic gifts and seamless buying experiences online. With our GREY GOOSE and MARTINI Amazon gift packs, we are particularly proud to be going the extra mile, offering a greener solution for eco-conscious buyers.”
Online hunters who are looking for premium and eco-conscious gifts this year can select from the GREY GOOSE original vodka (70cl) gift pack; a crafted vodka of unparalleled quality made using only the finest French ingredient, accompanied by beautifully branded glass perfect to make the Grey Goose Le Grand Fizz cocktail; or MARTINI Non-Alcoholic Aperitivo Vibrante and Floreale Dual Set (2 x 75cl), a nonalcoholic aperitivo that is a masterful blend of natural botanicals to create a fruity aperitivo that is characteristically MARTINI. Both are available on Amazon.co.uk , from today.
Bacardi is committed to doing the right thing for the environment. Globally the company’s production sites find a second life for more than 99% of all their waste materials and Bacardi has made a pledge to be 100% plastic-free by 2030. Find out more about the company’s sustainability commitments at https://www.bacardilimited.com/corporate-responsibility/.
i 24 week value performance to September 2020. Kantar.
ii 66% will switch to online to buy their festive gifts this year. The research of 1,003 UK respondents aged 18 and over was conducted via Perspectus Global 5-7 October 2020
iii 24 week value performance to September 2020. Kantar.